Safari Dubai Vertical

Background

Dubai Safari Park is a newly renovated eco-friendly reserve that prides itself on maintaining a high standard of animal welfare, nutrition, and animal conduct. They offer a unique interactive experience for their visitors through many activities such as giraffe feeding, the birds show, and the kids farm where children can learn closely about the animals. The park is home to 250 species and 2,500 animals, expecting to increase the number to 5,000 by 2021.

Objective

Develop an OOH disruptive media campaign that will create a lot of awareness about the park.

Target

Mass footfall to the park in general

The wild side is calling

We want the people to discover the wild life of the jungle, as if you’re alone in a forest at night and you only see the bright, scary eyes of the animals, while during the day you see the full exciting images of the animals.