PHAP breast cancer campaign

Social media posts about Breast Cancer awareness for PHAP (Program of Health Assurance & Purchasing) The concept behind this design signifies the feeling of having a burden lifted after being reassured. The balloon may seem big on the outside yet it still floats due to its lightness. Examining for breast cancer may seem like a scary and big thing, however once you go through the process your heart will feel light after being reassured. This feeling is symbolically conceptualized through the floating ribbon balloon visual.