Fitness Time
Background
Saudi citizens are getting to their feet and beginning to embrace sports and exercise as new research shows increasing numbers are trying to get healthy. 23% of Saudi citizens aged over 15 years old exercise at least once a week.Objective
-Create conversations to increase brand visibility and adoption. -increase footfall, conversion and traffic online & offline. -Build a database and increase retention
Fitness time Campaign
The concept focuses on the 12 month package subscription and approaches it through adding a comedic and fun touch to its marketing message.
