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Date March 16, 2021
Author gdeveloper
Categories Campaigns

Fitness Time

Background

Saudi citizens are getting to their feet and beginning to embrace sports and exercise as new research shows increasing numbers are trying to get healthy. 23% of Saudi citizens aged over 15 years old exercise at least once a week.

Objective

-Create conversations to increase brand visibility and adoption. -increase footfall, conversion and traffic online & offline. -Build a database and increase retention

Fitness time Campaign

The concept focuses on the 12 month package subscription and approaches it through adding a comedic and fun touch to its marketing message. 
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